Index 001 · Winston-Salem, NC

I Make Commercials. And Things That Look Like Commercials.

Big spots. Small posts. Pictures that move. Pictures that don't. Things that make sounds.

→2 decades / 6 agencies / a lot of work Emmy · Cannes Lions · Shorty · Telly
NAPA● Electrolux● The Home Depot● Duke Health● Xfinity● Weber● CarGurus● Frigidaire● Ulta Beauty● Smirnoff● Lowes Foods● Hanes● Ninjamas● NAPA● Electrolux● The Home Depot● Duke Health● Xfinity● Weber● CarGurus● Frigidaire● Ulta Beauty● Smirnoff● Lowes Foods● Hanes● Ninjamas●

→ The Work

What I've made. What I'm making.

▶
NAPA Get Up & Go
The Socials
When the screen is in your hand.
→
4:3 TV
Before phone screens ate the widescreens.
→
Directed
When I sit in the big chair.
→
Photo
When the screen doesn't move.
→

→ The Pivot

For twenty years, agencies have hired me to make their work.

Commercials, mostly. The campaigns, the cutdowns, and everything around them. Broadcast. Social. Short-form, long-form. Still and motion. Shadow shoots. Asset shoots.

Different rooms. · Same standards.

Mullen Crispin BBDO Goodby JWT The Variable

Now the work comes from everywhere.

→ Two Ways

They hire me. You can too —

Producer

You've got the team. I've got the production.

— or —

Shop

Just bring the brief. I'll bring everyone else.

→ Receipts

Big campaigns. Small crews. International shoots. Scrappy asset days. I make the money work. And the work better.

The work looks better than it should.

The long version →